|National Rice Month History|
Since 1991, when both houses of Congress and the President of the United States endorsed September as National Rice Month, the USA Rice Federation has been hard at work building awareness and programs that pay off with impressive increases in rice sales and usage for all that participate.
Every September, thousands of U.S. rice displays are set in grocery stores across the country in the nation's leading retailers, exposing hundreds of millions of consumers to U.S.-grown rice. Retailers who participate in National Rice Month using materials supplied by the USA Rice Federation typically see an average increase in their rice sales of 50%-400% !
National Rice Month ("NRM") is now a well-established promotional opportunity, which has generated over a billion media impressions since the program began. It has helped to make rice America's fastest growing grain! Everyone profits from participating in National Rice Month - retailers, foodservice operators, consumers and rice industry members.
There are easy-to-execute programs throughout this site to help make NRM 2012 a rewarding program for you.