USA Rice Daily - 04/15/11 Print E-mail
USA Rice Daily, Friday, April 15, 2011
USA Rice Logo
USA Rice Daily
Up-to-the-Minute News on Issues and Activities
USA Rice Federation is the global advocate of all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
Friday, April 15, 2011
USA Rice to Create 'How To' Cooking Videos in Canada
Aroma logoTORONTO -- A USA Rice Federation survey found that teaching consumers how to properly cook rice will likely increase their usage.  To demystify the process, USA Rice is creating three brief Web videos that demonstrate the ease of cooking rice on the stove top, in the microwave and with a rice cooker.  The videos will include step-by-step directions in English and French.

The tutorials, which will be filmed later this month, will be promoted during USA Rice's first Canadian national media relations campaign in early May and through future social media activities.  They will be posted on USA Rice's YouTube channel and Web site and on the Canadian Web site, www.riceinfo.com.

USA Rice's strategic domestic partnership with Aroma Housewares Company has been extended to Canada this year, and includes rice cookers as prizes during promotions.  The Aroma logo will be used in promotional materials on the Web site and in the videos.

ContactThis e-mail address is being protected from spambots. You need JavaScript enabled to view it , (281) 391-5693
CME Group/CBOT Rice Futures Closing
CME Group (Preliminary): Closing Rough Rice Futures for April 15

Month
Price
Net Change
May 2011
$13.635

- $0.03

July 2011
$13.965
- $0.025
Sept. 2011
$14.73

- $0.06

Nov. 2011
$15.00

- $0.085

Jan. 2012
$15.31

- $0.035

March 2012
$15.62
Unch
May 2012
$15.75
+ $0.005
In the News
Overregulation Remains a Top Issue for Agriculture
Western Farm Press -- (USA Rice Federation mentioned)

Ag Production Needs to Increase By 70 to 100 Percent
Southwest Farm Press -- (Rice not mentioned)

Lunch Line
The Washington Post -- (Documentary, rice not mentioned)

March of 2011 Winds Up As 13th Warmest on Record
Western Farm Press -- (Rice not mentioned)

Estate Tax Portability Election
Delta Farm Press -- (Rice not mentioned)

Congress Puts Haggling Aside to Pass 2011 Budget Bill
The Wall Street Journal -- (Subscription required, rice not mentioned)

Deal Approved but Debate Continues Over Actual Extent of Spending Cuts
The Wall Street Journal -- (Subscription required, rice not mentioned)

Rain Slows Rice
Stock and Land, Australia

NFA Assures Boholanos Sufficient Rice Supply
Philippine Information Agency

South Asian Monsoon Seen Normal In 2011 -- Global Weather Forum
Yahoo News India

Asia Grain Outlook: Rice May Fall More on Weak Africa Demand
The Wall Street Journal -- (Subscription required)
USA Rice Daily Weekly Index of Articles, April 11-14
Rough rice settlements for the week

Thursday, April 14
Overregulation is Top Issue at This Time, Roberts Says
Weekly Rice Sales, Exports Increase

Wednesday, April 13
Nutrition Publication Focuses on Health Benefits of Rice
CCC Rough Rice Prices Unchanged

Tuesday, April 12
FY 2011 Continuing Resolution Maintains Farm Safety Net, Cuts Conservation and Other USDA Programs

Monday, April 11
Lucas Responds to Farm Bill Policy Questions
Rice Outlook: U.S. 2011/12 Rice Plantings Indicated at 3.02 Million Acres
Crop Progress: 26 Percent Planted, 9 Percent Emerged
facebook logo twitter YouTube
Upcoming Events
112th RMA
Convention

(June 26-30)

Events Calendar
Recent Issues
April 14

April 13

April 12

April 11

April 8
Mission Statement
USA Rice Federation is the global advocate for all segments of the U.S. rice industry with a mission to promote and protect the interests of producers, millers, merchants and allied businesses.
About Us
Editor: Stacy Fitzgerald-Redd, (703) 236-1458,
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Associate Editor: Rob Yunich, (703) 236-1444, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Fax (703) 236-2301

4301 North Fairfax Dr.
Suite 425, Arlington, VA 22203-1616.

This report is time-sensitive, based on information available at press time. Content is derived from facts and sources believed to be reliable. Reprinting and/or distribution may be done with permission of the USA Rice Federation

Copyright © 2011. Please direct comments or questions to the editor or contact name listed for each story.