|Mother's Day Ad Generates Interest in U.S. Rice|
ACCRA, Ghana -- USA Rice Federation's Mothers' Day advertisement in the Daily Graphic garnered praise and an offer from Melcom, the largest supermarket chain in Ghana, to conduct a promotion with the participating local U.S. rice brand.
USA Rice uses media placements to promote U.S.-grown rice in Ghana as a healthy, affordable food.
The United States exported 86,093 metric tons (MT) of rice to Ghana last year and during the the first three months of this year, exports significantly outpaced the same period last year, up from 310 MT to 26,170 MT.
Photo caption: The Daily Graphic ad