|USA Rice Federation Produces Cookbook, Celebrates Mexico's Independence Day|
MEXICO CITY -- USA Rice Federation recently distributed its new cookbook "Arroz con el Sabor Mexicano" (Rice with Mexican Flavor) to consumers and foodservice industry professionals. The cookbook, to be available nationwide, was produced to celebrate Mexico's upcoming Independence Day, Sept.16.
The 50-page cookbook includes traditional, easy-to-prepare Mexican rice dishes from various regions. Chefs will prepare some of the dishes on cooking shows broadcast in Mexico and USA Rice will promote several of the recipes on Facebook and YouTube.
Fifty thousand cookbooks have been printed and will be used in consumer promotional activities the remainder of the year.
USA Rice conducts promotional activities in Mexico to increase consumption of U.S.-grown rice in the country and to promote rice as an affordable and healthy food.