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Think Rice! Message Resonates with Thousands of Health Professionals at 2014 FNCE

ATLANTA, GA -- The USA Rice Federation found a new way to interact with attendees at this year's Academy of Nutrition & Dietetics annual Food and Nutrition Conference and Expo (FNCE).  More than 8,500 registered dietitians, nutrition science researchers, policy makers, healthcare providers, and food industry leaders  were wowed by the interactive Think Rice! tower which gave attendees the opportunity to share the ways they encourage their patients and clients to incorporate rice when building a healthy plate.

Well-known registered dietitian and author Christine Palumbo joined USA Rice staff to respond to dietitians' questions about rice nutrition and inform attendees about the role of rice in a healthy diet.

"Conversations with FNCE participants are important," said Palumbo. "It provides USA Rice with immediate feedback on the type of information and materials this group needs when they're working with select audiences like diabetic or gluten-intolerant patients."

"FNCE attendees are already huge proponents of brown rice, so our outreach to them is more about helping them communicate the health benefits of whole grain rice to their patients," said Katie Maher, manager of domestic promotion programs.

"The dietitians were impressed with the variety of whole grain rice available and were even more enthusiastic to learn this rice is grown right here in the U.S. so they can recommend a safe and nutritious food while also reducing food miles," Maher said.

The Think Rice! tower will next be seen at the USA Rice Outlook Conference in Little Rock in December.

Photo caption:  At the Think Rice! tower with Dietitian Christine Palumbo (left)


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