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USA Rice Launches MyPlate Video Search for Kids

dp-usa rice launches myplate video search for kids picture 4-150305ARLINGTON, VA -- To kick-off March National Nutrition Month, USA Rice joined six other MyPlate National Strategic Partners to develop and host the Check Out MyPlate Video Search for kids.  This promotion is a project of the MyPlate Kids Partner Group organized to reach children and parents with healthy eating messages, tools, and activities.

"When kids think MyPlate, we want them to think rice," said Katie Maher, manager of domestic promotion programs.  "Participation in MyPlate promotions like this gives us a larger platform to demonstrate the role of U.S.-grown rice in healthy diets for children."

The Check Out MyPlate Video Search is challenging kids across the country to submit a video about how they eat healthy using MyPlate and get moving with their favorite physical activity.  The video must be 60 seconds or less, include an image of MyPlate, at least one healthy eating tip, and a favorite physical activity.  Videos may be submitted in the following age categories:  2 - 10, 11 - 13, and 14 - 18.  Each age category will have one Grand Prize winner ($1,000) and one Runner-Up ($300).

"The goal of the video contest is to encourage kids to practice healthy eating and exercise habits, and to raise awareness about MyPlate and the First Lady's Let's Move! initiative," said Maher.  "Being part of a project like this, with such high level support, is invaluable for rice."

The website and search will go live Friday, March 6, and submissions will be accepted through April 30.  MyPlate and Let's Move! will help promote the search to their consumer audiences and will serve as final round judges.

A promotion kit including a flyer, suggested newsletter, and sample social media posts will be sent to all MyPlate partners and posted on CheckOutMyPlate.com.  A fun, informational video about the search, created by USA Rice, will be featured on the website home page and available for all to share for promotional purposes.

If you are interested in promoting the search and encouraging kids to feature U.S.-grown rice in their video, please email Katie Maher for more details.

Photo caption:  Lights! Camera! MyPlate!


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