Consumer FAQs

What is the difference between brown and white rice?
Brown rice has the outer hull removed, but still retains the bran layers which are rich in minerals and vitamins, especially the B-complex group, It is a 100% whole grain food and takes about 40 to 45 minutes to cook. Because of the oil in the bran layer, brown rice has a limited shelf life of approximately six months. Refrigerator or freezer storage is recommended for longer shelf life.Enriched white rice has the outer husk removed and the layer of bran milled away until the grain is white. Is it enriched with thiamin, niacin and iron and fortified with folic acid to restore nutrients lost during processing. It takes about 15 minutes to cook.
Which is better nutritionally -- brown or white rice?
The answer is both! The U.S. Dietary Guidelines for Americans and MyPyramid recommend "making half of all grain servings whole," or three servings per day for a 2,000-calorie diet. The other grain servings for the day should come from either enriched or whole grain foods, like enriched white and whole grain brown rice. Learn more about brown and white rice.
Where is rice produced in the United States?
Nearly 85 percent of rice consumed in the U.S. is grown here! Farmers in Arkansas, California, Louisiana, Texas, Missouri and Mississippi produce about 20 billion pounds of rice each year.  Learn more facts about U.S.-grown rice.
What is the difference between long, medium and short grain rice?
Long grain rice has a long, slender kernel, three to four times longer than its width. Cooked grains are separate, light and fluffy. It is perfect for pilafs, stir-fry and Southern favorites like jambalaya and gumbo. Medium and short grain rice have a shorter, wider kernel. Cooked grains are more moist and tender, and have a greater tendency to cling together. Short and medium grain rice are good choices for dishes that have a creamier characteristic — such as risotto, rice puddings, as well as sushi and other Asian dishes.  Learn more about types of U.S.-grown rice.
What is the best way to store uncooked rice?
Milled rice--white, parboiled or pre-cooked--will keep almost indefinitely on the pantry shelf. Once opened, rice should be stored in a tightly-closed container that keeps out dust, moisture and other contaminants. Brown rice, because of the oil in the bran layer, has a limited shelf life of approximately 6 months. Refrigerator storage is recommended for longer shelf life.  Learn more about storing rice.
How do I reheat rice after it is refrigerated?
For each cup of cooked rice, add 2 tablespoons liquid. Cover and heat on top of range or in oven until heated through (about 5 minutes). In a microwave oven, cover and cook on HIGH about 1 minute per cup. Frozen rice may be cooked 2 minutes on HIGH power for each cup. Fluff with fork.
Should I rinse my rice?
U.S.-grown rice does not need washing or rinsing before or after cooking. Rinsing may wash away nutrients.
What is wild rice?
Not a true rice, wild rice is the grain of an aquatic grass native to North America. Today most of what is sold as "wild" rice is actually cultivated and then mechanically harvested and processed.