MEXICO CITY, MEXICO -- Last Friday, July 3rd, USA Rice conducted a special "4th of July" themed rice cook-off with several church groups here. The USA Rice chefs taught more than 100 women and their families how to cook classic American recipes using American rice as the main ingredient.
The recipes included Jambalaya, a signature dish from Louisiana, Texas Chili with Rice, and a New York Rice Cheesecake, that participants decorated to look like the American flag with blueberries, strawberries, and cooked coconut rice.
Attendees were delighted to learn new rice recipes and particularly valued the participation of professional USA Rice chefs.
The chefs explained the nutritional benefits of rice, proper cooking techniques, and conducted an interactive question and answer session. They stressed the importance of selecting rice of U.S. origin to ensure the ultimate quality and food safety, and introduced the American rice logo to the attendees and organizers of the church groups.
All attendees received educational brochures, USA Rice cookbooks, and promotional materials, and were encouraged to engage with USA Rice via the many social media opportunities available.
Events similar to this one have demonstrable impact with attendees reporting monthly rice use doubling as a result of exposure to new recipes, information, and cooking techniques.