They wheely like U.S. rice
Oct 06, 2015
NASHVILLE, TN -- More than 10,000 dietitians, nutrition science researchers, policy makers, healthcare providers, and food industry leaders from around North America attended the Food and Nutrition Conference and Expo (FNCE) here this week. USA Rice built on its Think Rice message this year with new handouts and information highlighting the nutritional benefits of U.S.-grown rice.
USA Rice developed three handouts for the conference, offered in both English and Spanish, with a focus on rice recipes along with information about nutritional benefits, whole grains, and diabetes management. Summaries of nutritional research studies funded by the rice industry were also available at the USA Rice booth.
“FNCE is one of the most important trade shows USA Rice attends. We are able to address nutrition questions and food safety concerns, as well as gain reliable feedback about consumer interests and needs,” said Katie Maher, USA Rice director of domestic marketing. “Attendees recognize USA Rice and enjoy partnering with us to recommend rice to consumers.”
Retail dietitians from HEB, Kroger, Hyvee, Weiss, and other stores stopped by the USA Rice booth to relay their National Rice Month success stories made possible by the toolkits USA Rice provided them this summer. Dietitians from each store explained how important the materials USA Rice developed are to communicating effectively with consumers and are thrilled to have the new handouts available in Spanish to reach an even wider audience.