“Rice Is In Everything” is New USA Rice Mexico Promotion

Rice mascot with big eyes and wide open mouth, wearing red, white & blue chef
A "Little Rice" is nice
Jul 12, 2019
MEXICO CITY, MEXICO – USA Rice’s favorite mascot, Ricky Rice, has a cousin in Mexico!  Arrozin, which means “Little Rice” in Spanish, made his debut as the newest USA Rice mascot at the foodservice trade show, “Exporestaurantes 2019,” here last month.

“Arrozin helped kick off the new USA Rice promotion called, “El Arroz Esta En Todo” (Rice Is In Everything), and created great buzz as people were lining up to take selfies and post them on social media,” said Asiha Grigsby, USA Rice manager of international promotion.  “Throughout the three-day long trade show, Arrozin made the rounds with attendees, distributing recipe brochures, assisting our chefs who demonstrated new rice dishes, and even breaking out some dance moves!”

Arrozin has already been on tour, stopping at the American Rice Festival at the University of Metepec, at Sam’s Clubs throughout Mexico City, and the occasional TV appearance to educate consumers about the benefits and advantages of US rice.

“Arrozin was created to bring a fun face to the origin story of how U.S. rice came to Mexico,” said Grigsby.  “Fans can follow Arrozin and the "Rice Is In Everythin"g campaign on various USA Rice Mexico social media platforms such as Facebook (Vida Sana Con Arroz), YouTube (usaricetv), and Twitter (@usaricemexico).”

Stay tuned to see what Arrozin is up to next!