USA Rice Goes Big at Annual Gulfood Show

USA-Rice-Booth-at-Gulfood-Show, group of men stand at table examining rice samples in small blue bowls
Under scrutiny at the booth
Feb 18, 2020
DUBAI, UNITED ARAB EMIRATES -- The annual Gulfood show, the world's largest food, beverage, and hospitality exhibition, is going on this week, and traders and foodservice professionals from all over the world, but especially from the Middle East and Africa, are here.  Last year the exhibition set attendance records with 98,000 visitors and more than 5,000 companies from 185 countries exhibiting their products.

USA Rice set up in a prominent position in the U.S. Pavilion, and several USA Rice members are participating in the trade show.

"This year the USA Rice booth has an improved appearance with attractive visuals and high visibility helping to draw in the crowd,” said Sabrina Schumacher, director of marketing at American Commodity Company.  “We’re able to network with both potential and existing customers, and to gather information on the global rice market and trends."

Rice is an important food in the Middle East, and U.S. rice is appreciated for its high quality and suitability to different local cuisines.
"The Gulfood show is the most important trade show in the Middle East region,” said Derek Alarcon, director of export sales at Farmers Rice Cooperative.  “It provides a good opportunity to collect trade leads from potential partners interested in importing U.S. grown rice, and also to meet with existing trade contacts."