Take the Rice Wheel challenge
Mar 03, 2020
MEMPHIS, TN -- The 68th annual Mid-South Farm & Gin Show is a wrap! The event brings together more than 20,000 attendees eager to see the newest technologies, equipment, machinery, industry leaders, educational seminars, giveaways and freebies, and, of course, the Rice Wheel.
“We are always thrilled to participate in this conference,” said Kane Webb, USA Rice director of field services. “It is a busy place, with a constant flow of folks stopping by the booth to say hello and spin our wheel. USA Rice has been a consistent presence at the Gin Show for many years, and it’s really rewarding to see people seeking us out among the sea of exhibitors to talk U.S. rice.”
The perennial home of the Farm & Gin Show, the Memphis Convention Center, is currently under construction making the venue a challenge to navigate. “Whoever engineered the flow of foot traffic must have been Swedish because it felt an awful lot like shopping at Ikea – once you started, you couldn’t stop,” said Webb. “The only difference from Ikea was, instead of meatballs to greet you at the end of your journey, you got a pulled pork sandwich, which we all agreed was a fine substitute.”
Though the construction element was a major topic of conversation, the organizers made the event work well. It is always well-attended because of what you can learn simply by taking a lap through all the exhibit booths. Ag technology changes daily and these shows help keep farmers up to date with those advancements, catalyzing continuous improvement and development of more efficient and sustainable farming practices.
Webb reminds those who had trouble finding the Rice Wheel, “USA Rice will be back next year. Come see us!”