The Rice Stuff Podcast Website Launches with Episode on Promotion in the Western Hemisphere

 
Combine and rice cart in background, number 3 superimposed over photo
USA Rice's Sarah Moran and Asiha Grigsby talk about international promotion, particularly in the western hemisphere
Aug 11, 2020
ARLINGTON, VA –  The Rice Stuff, USA Rice’s podcast, has added a dedicated website at thericestuffpodcast.com featuring full episodes of the show, additional episode information, host profiles, and even a “Podcast 101” section on the “About” page for people new to the medium.

“People typically listen to podcasts on their phone, but we are seeing a lot of listeners on tablets and from computers, and the website presents a nice environment in which to experience the show,” said Michael Klein, USA Rice vice president of domestic promotion and communications, and one of the hosts of the podcast.  “You can see photos of the guests and examples of what we are talking about, and, of course, learn interesting facts about your hosts!”

Klein said the website also gives visitors a unique opportunity to participate in the show itself.

“There is a ‘Talk to Us!’ button on every page that allows you to record a voice memo to us,” he said.  “You can let us know what you think of the show, what we got wrong, and share ideas for episodes you would like to hear.  And we may use your audio on a future episode.”  

The third episode of the show, “U.S. Rice Promotion in the Western Hemisphere,” went live today and features interviews with USA Rice Vice President of International Sarah Moran and Asiha Grigsby, USA Rice director of international promotion.

“It was really exciting to have Sarah and Asiha on the show to talk about U.S. rice promotion overseas, but then to specifically break down some of our top markets which are here in the western hemisphere,” Klein said.  

“We pressed Sarah on funding sources, the philosophy behind the promotions, and even how her team is dealing with new challenges brought about by global trade deals,” he continued.  “Then we got into the weeds with Asiha on the different consumer types in the markets and how the COVID-19 pandemic has caused a shift in activities.”

Klein and co-host Lesley Dixon also talked about rice recipes from around the world and rice in movies and TV shows, a topic they will surely return to.

New episodes of The Rice Stuff are published on the second and fourth Tuesday of every month, and can be found on Apple Podcasts, Google Podcasts, Spotify, and Stitcher.