Eye-catching e-commerce flyer
Nov 05, 2021
TAIPEI – USA Rice has partnered with two U.S. rice importers here on a new retail promotion, "Amazing Rice, American Rice," that started October 15 and runs through December 15, with a sales goal of 30,000 bags of U.S. rice. The PR campaign for this promotion features information about the characteristics of rice varieties grown in the U.S. and the sustainability of U.S. rice production.
Available either online or in-store, the promotion features a variety of five different brands of U.S. medium grain and long grain rice. After purchasing U.S. rice, consumers are eligible to enter a drawing for a chance to win several prizes including an iPhone or iPad.
One of the participating retail chains, PX Mart, is the largest retail supermarket chain in Taiwan, with 1,080 stores and multiple mainstream e-commerce platforms including PChome and Shopee.
The U.S. exports 64,000 tons of rice to Taiwan each year; about 90 percent is medium grain and most of the remainder is long grain.