New Brochure Celebrates Goodness of 100% Whole Grain Brown Rice

Features Great-Tasting Recipes, Tips and Nutrition Information

Arlington, VA, November 1, 2005 — Busy consumers looking for simple, innovative ways to create family-pleasing, change-of-pace meals, and increase their consumption of whole grains, will welcome the USA Rice Federation’s new brochure entitled Brown Rice Whole Grain Goodness. The free full-color brochure features a selection of delicious, good-for-you recipes as well as time-saving tips and helpful nutrition information.

“We are pleased to offer this new brochure to consumers, many of whom are pressed for time, but who still want to prepare flavorful, healthy meals,” says Anne Banville, vice president of domestic promotion, USA Rice Federation. “All of the recipes are quick, easy-to-prepare and good for you, in keeping with the 2005 U.S. Dietary Guidelines and MyPyramid recommendations to increase whole grains consumption and get the most nutrition from calories consumed. We hope that our brochure will serve as a go-to resource for cooking tips as well as satisfying and great-tasting brown rice recipes.”

Many of the featured recipes combine brown rice with other nutrient-rich foods to provide maximum nutrition. With its sweet, nutty taste, 100% whole grain brown rice adds satisfying flavor and nutrition at just 108 calories per half-cup serving with no sodium and no trans fat. In addition, brown rice is a complex carbohydrate that provides 15 essential nutrients including the B-vitamin folate, niacin and potassium, and is a good source of dietary fiber.

Consumers will find breakfast, lunch and dinner recipes to please every palate -- from wholesome and delicious Country Breakfast Cereal, to savory Orange Chicken & Vegetable Rice Bowl, and hearty Chunky Vegetarian Chili. What’s more, these good-for-you recipes reflect the latest Dietary Guidelines and MyPyramid recommendations, which say that carbohydrates such as grains should provide 45-65% of daily calories. A half-cup serving of brown rice equals one whole serving of the recommended three daily servings of whole grains.

For your free copy of “Brown Rice Whole Grain Goodness” brochure, click here to download the brochure or send a business size, self-addressed, stamped envelope to: “Brown Rice Whole Grain Goodness” c/o USA Rice Federation, 4301 N. Fairfax Dr., Suite 425, Arlington, VA 22203.

The USA Rice Federation is the national advocate for all segments of the rice industry, conducting activities to influence government programs, developing and initiating programs to increase worldwide demand for U.S. rice, and providing other services to increase profitability for all industry segments.

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