Rice Consumption Increases
U.S. rice consumption in the mid 1960s was below 10 pounds per person. In 2005, it was over 22 pounds per person, more than a two-fold increase. Rice imports have dramatically increased over the last fifteen years. When consumption with and without imports is compared (see chart below), it is apparent that consumption of U.S. grown rice has also increased compared to imported rice. The total rice increase from 1991 to 2005 was 33.7% and U.S. produced rice (without imports) was 25.78% (chart below).

Versatile Rice
Industry research shows that versatility is rice's number one attribute in both at home and away from home use. Rice offers endless menu possibilities and an eating experience that is authentic, adventurous and global. It accommodates all the ethnic flavors that customers love today-from Thai, Indian, Brazilian, Salvadoran, Japanese, Chinese, Vietnamese, Spanish, Turkish cuisines and beyond. Rice is eaten as a whole grain in entrees, salads, side dishes and dessert, and as an ingredient in snacks, baked goods, cereals, and baby foods. Rice is low cost, easy to store, and abundantly available.

Popularity
Rice is popular with consumers. Eighty-five percent of households report having rice on hand, and 90% of consumers say they eat rice in restaurants.

Processors are currently using rice oil and bran in foods because of their high phytonutrient levels. Rice is important to many people because it is the least allergenic of grains and is a staple for those with celiac disease and gluten intolerance. Rice contains no trans fats.

Rice Percentage Increases of US consumption (1991-2005)