Importance of Phytonutrients in the Diet
Molly Kretsch, National Program Leader Human Nutrition, USDA ARS

Found in fruits, vegetables, grains, legumes, nuts and teas, phytonutrients are organic components which are not essential for life but are thought to promote human health. Diets rich in these foods are good sources of phytonutrients and have been shown to have health benefits...
Kretsch Summary
Kretsch Presentation

Marketing Rice For Its Nutritional Benefits
Anne Banville, USA Rice Federation

Consumer research showing nutrition as the number one driver in food purchases, and a gap in consumer understanding of rice's nutrition benefits, drove the rice industry to launch a major nutrition education program. The "Rice Fits" program reaches health professionals, media and consumers with science-based information drawn from 2005 Dietary Guidelines for Americans/MyPyramid and other expert sources. To remain competitive in the consumer marketplace, the rice industry must break new ground in nutrition messaging...
Banville Summary
Banville Presentation

Benefits of Health Claims to Consumers and Industry
Guy Johnson, Johnson Nutrition Solutions, LLC

Health claims are FDA approved statements linking a food or a nutrition-related component and a disease or health-related condition. Health claims provide scientific-backed nutritional information for the consumer and a strong marketing tool as well as communication opportunities for food manufacturers...
Johnson Summary
Johnson Presentation – Benefits of Health Claims
Johnson Presentation – Case Studies

What's in Rice?
J. Samuel Godber, Horace Davis Professor of Food Science, LSU Agricultural Center

Health benefits can be derived from three different parts of the rice grain: bran, oil and endosperm. From bran comes protein, fiber, phytic acid and inositol; from the oil nonsaponifiables, tocols, oryzanol, phytosterols, wax and policosanol; and resistant starch from the endosperm...
Godber Summary
Godber Presentation

Rice Phytonutrients: Do Realistic Intakes of Rice and Rice Bran Oil Promote Health?
Beverly Clevidence, USDA, ARS Beltsville Human Nutrition Research Center

Research on phytonutrients focuses on identifying the quantities present in foods, determining their bioavailability to target tissues and evaluating the amounts needed in the diet to promote health benefits. More research is still needed before the rice industry can begin to exploit the health benefits of individual rice phytonutrients...
Clevidence Summary
Clevidence Presentation

Is ALL Rice Bran Created Equal?
Christine Bergman, Ming-Hsuan Chen, Fernando Goffman, and Shannon Pinson, Work conducted at USDA ARS Rice Research Unit

These researchers found that a great deal of variation exists in the types and quantities of phytonutrients found in different rice varieties by year and when undergoing different processing parameters. More research is still needed in order for a definition of rice bran to be established for use by the food industry and those evaluating its impact on human health...
Bergman Summary
Bergman Presentation

Enhancing Phytonutrient Content: Breeders Tools
Anna McClung, USDA ARS Rice Research Unit and Dale Bumpers National Rice Research Center

Rice breeders have new genomic tools that are now allowing them to reduce the 7-10 years traditionally needed to bring a new variety to market. Genetic markers are being associated with value-added traits so that breeders can select for traits of interest to the industry...
McClung Summary
McClung Presentation

Alternative Approaches for Enhancing the Nutritional Content of Rice
Michael A. Grusak, USDA ARS Children's Nutrition Research Center, Department of Pediatrics, Baylor College of Medicine

Since rice is the main staple of a large portion of the world, there is an interest in increasing the nutritional profile of rice, particularly milled or polished rice. New genetic techniques have become available so that scientists can manipulate the expression of biosynthetic pathways in the developing rice grain in order to alter many components...
Grusak Summary
Grusak Presentation

Capturing the Value of Rice Phytonutrients
Don R. McCaskill, Riceland Foods, Inc.

The rice industry has two options when exploiting rice health benefits-promoting the whole grain, use of rice bran and rice bran oil or the production and utilization of specific components such as the phytonutrients. Factors such as technical, safety and regulatory requirements, consumer acceptance and marketing requirements, loss or retention of phytonutrients through conventional processing, capital costs, processing costs and risk exposure will all be involved in future decisions to market phytonutrient concentrates or isolated phytonutrients...
McCaskill Summary
McCaskill Presentation

A Snapshot of Brown Rice and its Products
Elaine T. Champagne, USDA ARS Southern Regional Research Center

The 2005 Dietary Guidelines whole grains recommendation has driven the increased use of brown rice by consumers and processors. The future holds many opportunities for incorporating the whole grain rice into new and varied products...
Champagne Summary
Champagne Presentation

Claims for Food Labels
Kathleen Ellwood, FDA/CFSAN

Health claims are about a causal relationship between a substance (food or food component) and reduction in the risk of a disease or health-related condition for the general US population or subpopulation. Two mechanisms for obtaining a health claim are to petition the FDA or submit a notification based on an authoritative statement from certain federal scientific bodies, as well as from the National Academy of Sciences...
Ellwood Summary

The University of Arkansas Rice Processing Program...An industry/university alliance serving the United States rice industry
Terry J. Siebenmorgen, University of Arkansas, Food Science Department

The University of Arkansas Rice Processing Program was officially founded in 1994 to serve the US rice industry by conducting both basic and applied research to improve the efficiency and effectiveness of current rice processing operations and to provide information for the development of new products and processes. The Industry Alliance is a group of companies who contribute financially to the Rice Processing Program but also provide input into research programs and often collaborate in research projects...
Siebenmorgen Summary
Siebenmorgen Presentation

Soy Nutrition Institute
Steve Poole, Smith, Bucklin & Associates, United Soybean Board

The United Soybean Board created the Soy Nutrition Institute to address issues relevant to the soy industry through science and scientific communications. The board prioritizes and gains research funds for health and nutrition research concerning soy health benefits as well as interpreting and communicating the new or emerging research results...
Poole Summary
Poole Presentation

Peoria NEXT: A Research Collaboration for Economic Development
Peter B. Johnsen, Bradley University

Peoria NEXT was established as a 501 (c) 3 not-for-profit foundation with the purpose of creating a healthier future for the Peoria regional community evidenced by increased economic growth and diversity, physical well being, social stability and opportunity. With the investment of approximately $1 billion per year in research and development, Peoria NEXT has established the Heartland Capital Network of venture funds and an angel network to fund technology start-ups...
Johnsen Summary
Johnsen Presentation