Since 1991, when both houses of Congress and the President of the United States endorsed September as National Rice Month, the USA Rice Federation has been hard at work building awareness and programs that pay off with impressive increases in rice sales and usage for all that participate.

National Rice Month is now a well-established promotional opportunity, which has generated over a billion media impressions since the program began. It has helped to make rice America's fastest growing grain! Everyone profits from participating in National Rice Month - retailers, foodservice operators, consumers and rice industry members.

There are easy-to-execute programs throughout this site to help make NRM 2007 a rewarding program for you.