USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

2018 Top Food Trends Serve Up Opportunity for Increased U.S. Rice Consumption

Jan 05, 2018
Raise 'em high for rice
 Overhead shot of laden dinner table with manyh hands toasting full glasses of white wine
ARLINGTON, VA -- 2018 has the potential to be a strong year for rice consumption based on this year’s predicted hottest food trends and concepts.  Last month, the National Restaurant Association (NRA) released its Top 20 Food Trends & Top 10 Concept Trends for 2018, and many of the lists’ items utilize, or have the ability to utilize, U.S.-grown rice.  This year’s trends were guided by NRA’s annual survey of 700 professional chefs from the American Culinary Federation.

“Local, vegetable-forward, and ethnic-inspired menu items will reign supreme in the upcoming year,” said Hudson Riehle, NRA senior vice president of research.  “Guests are implementing these trends in their own lifestyles and want to see them reflected on restaurant menus.  In response, chefs are creating more items in-house and turning to global flavors.”  

Of the Top 20 Food Trends list, USA Rice pinpointed these trends as areas to increase U.S. rice consumption:  ethnic-inspired breakfast items, healthful kid’s meals, authentic ethnic cuisine, Peruvian cuisine, ethnic-inspired lids’ dishes, and ancient grains.  

At least half of this year’s Top 10 Concept Trends have the potential to positively benefit the U.S. rice industry, namely chef-driven fast casual concepts, natural ingredients/clean menus, environmental sustainability, local sourcing, and simplicity/back to the basics.

“This year’s top food and concept trends have ‘U.S. rice industry’ written all over them,” said Michael Klein, USA Rice vice president of domestic promotion.  “The items highlighted, such as Japanese-style breakfast that always include rice, or the rise in popularity of Peruvian cuisine that frequently features rice all provide great opportunities to see rice plated at more restaurants and incorporated in less conventional or new ways, and we will be there to help consumers find their way.”