USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Head to the Rice Aisle at the 2018 North Louisiana Ag Expo

Jan 24, 2018
Passing the rice trivia test with flying colors
 Young girl at trade show booth holds one-lb bag of rice & coloring book
MONROE, LA -- This past weekend, the Louisiana Rice Council, along with USA Rice and the North East Louisiana Rice Growers Association (NELA) attended the 2018 North Louisiana Ag Expo here.  Held each year at the Ike Hamilton Expo Center, this event welcomes several thousand visitors to experience all things agriculture, including the Ag Alley Mini Farm, educational seminars, a junior livestock show, and a trade show.

Louisiana Rice Council President Eric Unkel, along with growers Jimmy Hoppe, Charles Precht, and Kent Brown, greeted visitors over the two-day event with USA Rice staff lending a hand to keep up with the crowds.

The “rice aisle” is one of the more popular spots in the trade show as many folks start at the NELA Rice Growers booth where they are treated to a cup of red beans and rice, and then proceed to the Rice Council booth to meet the “Rice Men and Lady” that includes USA Rice’s Mary Jemison.

Young and old alike spend a few minutes visiting, gathering the latest recipe brochures, registering for the hourly door prize drawing, and of course, getting a one-pound bag of Louisiana-grown rice after answering a quick trivia question about rice.  That one, simple question makes a lasting impression as many repeat visitors can tell you the question they had the year before.  

As they move on to the next booth, you hear the ”thank you’s,” and “we’ll see you next year,” as they place the rice in their tote bags.  And for the Rice Men and Lady, they know everyone walks away with THINK RICE on their mind!