USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Registered Dietitians Predict Next Nutrition Trends

Jan 25, 2018
 Todays_Dietitian_Infographic-lists top 10 super foods & diet trends
ARLINGTON, VA -- A recent survey of more than 2,050 registered dietitians (RD) revealed the food trends that will dictate consumer choices in 2018, some of which are good news for rice.  The “What’s Trending in Nutrition” survey, conducted by USA Rice consultant Pollock Communications and Today’s Dietitian, shows top trends and superfoods include an increased awareness and commitment to “clean eating” diets and the rise in popularity of ancient grains.

“Commitment to the clean eating trend bodes very well for U.S. rice,” said Paul Galvani, chairman of the USA Rice Domestic Promotion Committee.  “Consumers will be on the lookout for simple ingredients, minimally processed, and whole foods, all of which can be applied to U.S.-grown rice.  Additionally, the continued rise in popularity of ancient grains should be of note, and a positive opportunity for those U.S. rice varieties that qualify as ancient.”

According to the survey, RDs’ top recommendation for Americans to achieve an overall healthy diet is to make small changes, focus on the overall eating pattern (not a single food or nutrient), and make gradual shifts over time.  In addition, nearly 79 percent of respondents reported the U.S. Department of Agriculture’s (USDA) MyPlate as the gold standard to use as a tool in nutrition education with their patients.

USA Rice is a USDA MyPlate National Strategic Partner and rice remains heavily featured on the MyPlate website.

“Insight that drives consumer purchasing decisions is vital for us as it helps shape our consumer messaging,” said Galvani.  “We are pleased to see that our work promoting U.S.-grown rice as a nutrient rich food that meets MyPlate healthy eating guidelines is not only being heard, but accepted and shared.”