USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

TPP Moves On Without the U.S.; Rice Negatively Impacted

Feb 02, 2018
In lieu of a better deal
 Cartoon image of Trump carrying US flag while other hands sign a trade deal
TOKYO, JAPAN – Eleven countries will sign a new version of the Trans-Pacific Partnership (TPP) in Chile next month, after successful negotiations concluded here last week.  The new deal, known as the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CP-TPP or TPP-11), will not include the United States.

President Donald Trump pulled the United States out of the original TPP deal in one of his first acts as President.  

Pulling out of TPP was opposed by most of U.S. agriculture, however USA Rice ultimately took no position due to the deficient market access package for rice.

But in or out of the deal, the U.S. rice industry concerns remain.  

As part of CP-TPP, Mexico will eliminate the current 20 percent tariff on rice imports from Viet Nam, a move that could negatively affect U.S. market share in the number one U.S. market.  Although Mexican consumers largely prefer U.S.-grown rice for its quality and cooking characteristics, and importers appreciate the U.S.’s reliability and logistical advantages, U.S. rice is vulnerable to cheap competition from Asia.  The elimination of the tariff will be a gradual transition, though the exact schedule has not yet been announced.  Mexico recently renewed a 150,000 metric ton TRQ for rice that could benefit Vietnamese rice immediately. (see USA Rice Daily, January 16, 2018).

A stumbling block for the U.S. rice industry on the original TPP concerned quality and quantity of access to the Japanese market and the threat of Vietnamese imports into Mexico at zero tariff.  The Trump Administration is pursuing a bilateral trade agreement with Japan and President Trump recently expressed a willingness to rejoin “a substantially better” TPP.

“USA Rice supports the Administration’s discussions with Japan and will press for an improvement of rice market access under any enhanced TPP agreement,” said USA Rice COO Bob Cummings.  

The 11 member countries - Canada, Australia, New Zealand, Brunei Darussalam, Chile, Singapore, Japan, Malaysia, Mexico, Peru, and Viet Nam - will sign the new CP-TPP March 8, 2018, at a ceremony in Chile.