USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Louisiana Making a Mark in the Marketplace

Feb 06, 2018
Look for the logo
 Certified Louisiana Logo
BATON ROUGE, LA – Last week, Louisiana Department of Agriculture and Forestry (LDAF) Commissioner Mike Strain announced a renewed marketing initiative designed to promote Louisiana agriculture products.  The “Certified Louisiana” program features updated logos and product marks for use on products made, grown, manufactured, processed, produced, or substantially transformed in the state.

“People want to know where their food comes from and many want to support local agricultural producers and locally owned businesses,” Strain said.

Louisiana agriculture contributes $3 billion to the state economy, with approximately $300 million coming from rice, including related crawfish operations according to LDAF.

The program features a refreshed website,, and new logos proclaiming products to be “Certified Louisiana,” “Certified Cajun,” “Certified Creole,” and “Certified Farm to Table.”

“Farmers and ranchers all across the country are proud of what they do and how they do it, and nowhere is that more true than here in Louisiana,” said John Owen, a rice farmer in Richland Parrish and chairman of the Louisiana Rice Promotion Board.  “I commend Commissioner Strain for reinvigorating this program and I encourage the eligible Louisiana rice brands to take advantage of this program to help raise awareness for all the good, delicious, safe rice we grow here.”

Brands interested in participating in the program should contact the LDAF for more information.