USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Domestic Usage Report: Specialty Rice Shipments Up 35 Percent

Feb 09, 2018
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 Ben-Affleck as the-Accountant, writing numbers on a glass window
WASHINGTON, DC – USA Rice released the annual U.S. Rice Domestic Usage Report today, tracking shipments and consumption of U.S. milled rice from August 2015 to July 2016. According to the report, U.S. rice mills shipped 112.1 million cwt of rice to domestic and foreign markets, an increase of 6 percent from one year earlier.

Gary Reifeiss, of Producers Rice Mill and chairman of the USA Rice Domestic Usage Report Subcommittee, shared his optimism about this report.  “While total rice production was down in the period covered, rice imports have also decreased by 2.1 percent due in large part to declining purchases from Thailand, and the percentage of domestic rice in the U.S. market share remained steady at 81 percent.”

Reifeiss also disclosed some of the subcommittee’s priorities for the 2016/2017 report.  “Total specialty rice shipments were up 35 percent this year, with basmati and jasmine accounting for most of that amount.  The subcommittee plans to work with the U.S. Department of Agriculture and the Bureau of the Census to update the method of collecting data for long grain imports.  While the data currently breaks out basmati from overall long grain imports, it does not do so for jasmine, and that would be valuable information to have for the sake of accuracy.”

Overall, the report captures 70.4 million cwt of rice shipped domestically, of which 61 percent is for direct food use and 39 percent for processed foods like pet food, beer, saké, and snacks.

The report is free for USA Rice members who have participated in data collection.  All others can go here to purchase a report for the reduced fee this year of $250 ($500 for non-members).