USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

USA Rice and Undersecretary McKinney Discuss Trade in Mexico

Feb 09, 2018
McKinney (left) and Lehrer
 Marvin Lehrer & USDA Undersecretary McKinney, dressed in suits, stand side-by-side
MEXICO CITY, MEXICO -- As part of a visit to discuss trade with his counterparts in Mexico, U.S. Undersecretary for Trade and Foreign Agricultural Affairs Ted McKinney held a roundtable discussion with several U.S. trade associations based here, including USA Rice.  The meeting was sponsored by the U.S. Department of Agriculture’s Office of Agricultural Affairs and the Agricultural Trade Office in Mexico.
Undersecretary McKinney acknowledged the importance of maintaining a positive trade relationship with Mexico, and stressed his strong support for the Foreign Market Development (FMD) and Market Access Programs (MAP) which have helped facilitate U.S. agriculture’s robust export surplus.  McKinney also reiterated Ag Secretary Sonny Perdue’s commitment to expanding trade.  

USA Rice’s Marvin Lehrer represented the rice industry’s interests at the meeting and briefed the Undersecretary on the vital importance of the Mexican market to the health of the U.S. rice industry.

“The entire rice industry is depending on the continuation of the North American Free Trade Agreement (NAFTA) to maintain markets for our rice farmers and to keep viable the countless small businesses that comprise the rice industry,” said Lehrer.  “With half of U.S. rice production destined for overseas markets, our members need the U.S. government to pursue and maintain trade agreements that work and to facilitate market development tools that enable us to grow the Mexican market.”
As the largest overseas market for U.S. rice, Mexico imports over 20 percent of all U.S. rice exports; in 2017, Mexico imported record amounts of U.S. rough and milled rice.  USA Rice manages a large and active promotions program in Mexico, conducting nearly 300 activities each year to increase consumption of U.S. rice in this critical market.