USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Membership


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors


•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.


Meet the Chairman


Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.



USA Rice Recent News


New Consumer Rice Recipes Don’t Break the Bank

Feb 28, 2018
Save the leftovers for lunch
 Colorful salad-with-Think-Rice-Shaker
ARLINGTON, VA – USA Rice chefs have created five new rice recipes, designed to be affordable to all, that cover multiple meals and incorporate various varieties of U.S.-grown rice types.  The new recipes are designed to work for breakfast, appetizers, side dishes, and main dishes.

“Consumers look for the best use of their money, and while most are aware of the affordability of U.S.-grown rice, the next step to encouraging rice usage for shoppers is to provide easy-to-prepare recipes that emphasize the economics, ” says Michael Klein, USA Rice vice president of marketing and domestic promotion.  “I am excited to have USA Rice offer these recipes as resources for cost-savings but for high-quality, nutritious food, too.”

The new rice recipes include:  breakfast rice burritos, fast-fix meatloaf & roasted carrots, Cajun sausage and rice, Mediterranean rice salad, and an Italian pepperoni rice bake.  The cost of each recipe ranges from $6-$10 and yields four generous servings.
 
“While these recipes can be enjoyed by all, they’re especially suited for folks on a tight budget, namely students, millennials, and working families,” said Klein.

The five new rice dishes are available to consumers through the ThinkRice online consumer recipe database.