USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

USA Rice in Central America with USDA Trade Mission

Mar 02, 2018
USDA's Ted McKinney and
USA Rice's Sarah Moran talk trade
 Trade Mission to Central Am, Sarah Moran and USDA's Ted McKinney sit at table facing each other
ANTIGUA, GUATEMALA -- This week, USA Rice participated in a trade mission, sponsored by the U.S. Department of Agriculture (USDA), to meet with importers and potential customers in Guatemala, Honduras, and El Salvador.  USDA Undersecretary for Trade and Foreign Agricultural Affairs Ted McKinney led the mission and highlighted the importance of two-way trade with Central America.  Additionally, USDA spoke about the under-utilized GSM-102 program available in the region and mentioned commodities, such as rice, that are able to utilize the program. This program provides credit guarantees to encourage financing of commercial exports of U.S. agricultural products.

On the last day of the program, U.S. Ambassador to Guatemala Luis Arreaga hosted the delegation at his home, also inviting Guatemala’s Minister of Agriculture Estuardo Méndez Cobar, and other Cabinet level staff.

During the week, USA Rice met with current and interested importers of rice and listened to the challenges that some companies have with gaining duty free access for U.S. rice.

“Given that Guatemala has to import over 70 percent of the rice they consume, there is a great deal of interest in American rice,” said USA Rice Vice President International Sarah Moran, who attended on behalf of USA Rice.  “Guatemala has a very young population and their rice consumption levels are relatively low, so there is definite growth potential in this market.”

As a region, Central America is the U.S. rice industry’s third largest export market valued at $163,917. USA Rice conducts comprehensive marketing programs in the region that target consumers as well as the burgeoning foodservice industry. Market research studies have been conducted to analyze the trends of rice among consumers in Honduras, as well as, social media campaigns in El Salvador to raise awareness of the benefits of rice for younger populations.

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  1. haya | Mar 17, 2018
    Rice is raw food and  its need of all countries. However we can hire this curriculum vitae writing services   site to know the suggestion of import and expert.  Best rice is costly from other then and its also best taste. 

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