USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Louisiana Rice & Crawfish Farm Honored for Stewardship Practices

Mar 05, 2018
TFI's Earl Garber (second from right) shares
data with the Durands
 Durands-Honored-for-4R-Stewardship, standing in field looking a man holding soil charts
ANAHEIM, CA -- What happens when you mix California sunshine, Mickey Mouse, rice, crawfish, and the nation’s largest farmer-led convention and trade show?  You get the Durand family operation from St. Martin Parish, Louisiana, being recognized for their nutrient stewardship at the 2018 Commodity Classic.    

Established in 1996, the Commodity Classic brings exhibitors with many of the world’s leading agribusiness companies together with farmers from around the country to share ideas, innovation, technology, equipment and expertise that can help operations back home.   

For the last seven years at the Commodity Classic, The Fertilizer Institute (TFI) has recognized five pairs of growers and retailer partners that exemplify the use of 4R (Right Source, Right Rate, Right Time, and Right Place) nutrient stewardship practices on their farm to increase production and reduce environmental impact.  

Among those recognized this year were rice and crawfish farming brothers Jeff, CJ, and Greg Durand, and Earl Garber, crop advisor with Sanders, Pinnacle Agriculture from St. Martin, Louisiana.  Throughout the year the 4R Advocates will be part of TFI’s outreach efforts to promote fertilizer management practices by hosting farm field days, participating in conference panels, and speaking on behalf of the 4Rs to their farming peers.

The Durand brothers began raising crawfish with their father in the 1970s and no-till rice was added to the rotation in 1980.  Earl Garber, a producer support specialist, has worked with the team for six years. The Durands now collect soil samples in 2.5-acre grids every three to four years and that data is turned into soil maps with cation exchange capacity (CEC) zones indicating the soil’s ability to hold onto essential nutrients.  Combined with yield monitoring data, tissue sampling, satellite imagery, and crop removal rates, the result is better fertilizer prescriptions for each field, improved soil health, and healthy yields.

“We are excited to be here in southern California and honored to be included in such impressive company with the other four nominated advocates,” said Greg Durand.  “Our family operation is thrilled to partner with TFI in their outreach efforts encouraging adoption of best management practices that will lead to better soil health.”