USA Rice Council

Promoting U.S.-Grown Rice at Home and Around the World

Established in 1957, the USA Rice Council brings rice farmers, dues-paying mills, and other industry members together to steer the course for domestic and international promotion.  International programs are supported in more than 20 countries and implemented through USA Rice, that leverages additional industry dollars and the support of the U.S. Department of Agriculture’s Foreign Agricultural Service.  Domestic programs are designed to speed acceptance of U.S.-grown rice and tell rice’s good nutritional, economic, conservation, and sustainability story.
USA Rice Council Logo


Rice state promotion organizations and dues-paying mills that elect to send promotion funds to the USA Rice Council are members and allotted seats on the Board.

Board of Directors

•  The Board of Directors currently consists of forty-five directors (36 farmers and 9 millers)
      •  Number of farmer directors per state is based on a 3-year average of that state's dues.  Each rice farmer state organization selects directors to represent that state.
      •  Miller representation is also based on financial contribution.  Each contributing mill selects directors to represent that mill.
•  The members are elected to serve for a one-year term (the Chairman serves a two-year term).  
•  Meetings are held in conjunction with USA Rice Federation annual meetings.

Meet the Chairman

Marvin Cochran Presenting to Students

Marvin Cochran
Avon, MS

A third-generation farmer, Marvin Cochran grows 1,800 acres of long grain rice on the same Mississippi land on which his grandparents farmed in the 1960s.  He is a graduate of the Rice Leadership Development Program and has served on numerous rice organizations at the state and national level.  In addition to serving as the USA Rice Council Chairman, Cochran also serves on the Mississippi Rice Council, the USA Rice Farmers Board, and the USA Rice Board.

USA Rice Recent News

Popular Rice Prize Wheel Returns to Farm & Gin Show

Mar 06, 2018
Where there's a wheel, there's a way
 Young boy plays prize wheel trivia at 2018-Gin-Show
MEMPHIS, TN – USA Rice hosted a booth last weekend at the 66th annual Mid-South Farm and Gin Show, providing attendees with information about the U.S. rice industry and activities conducted by USA Rice via games, pamphlets, and giveaways.  The show included ag updates by Carl Brothers, senior vice president and COO of Riceland Foods and USA Rice board member, and U.S. Secretary of Agriculture Sonny Perdue.

USA Rice staff engaged visitors of all ages with the now-famous Think Rice Wheel, a trivia game that awards correct answers about U.S.-grown rice with prizes such as branded letter openers, and crayons and coloring books.  Contestants compete by spinning the big wheel and answering multiple-choice questions based on a variety of rice topics.  The game is always a hit, particularly with the younger crowd, and staff working the wheel were never short on participants throughout the two-day trade show.

“This year was really successful,” said Jenni Bryant of USA Rice, who staffed the booth both days.  “The wheel really grabbed people’s attention, especially the kids.  But adults got into it too.  I think everybody who played learned something new about rice.”  Bryant also said the foot traffic around the booth was non-stop, and busier than previous years.

“Engagement with both USA Rice members and other show attendees was at an all-time high,” added Mary Jemison, who works at USA Rice’s field office in Louisiana and introduced the trivia wheel to the USA Rice booth several years ago.  “We had a lot of repeat attendees - people who recognized our booth and our brand from previous shows we’ve participated in and went out of their way to find us again.”

Friday’s ag update meeting kicked off with a discussion by Carl Brothers about the outlook for U.S. rice exports and domestic markets, noting that while the U.S. is seventh in the world trade market share, domestic usage is up 92 percent since 1980.

Secretary Perdue addressed the crowd on Saturday and talked about the Farm Bill, trade, regulation, and legislative issues of concern to rice farmers, such as Waters of the United States (WOTUS) and the recent confirmation of Bill Northey as undersecretary for Farm and Foreign Agricultural Service.  He also visited the exhibit hall where he met with attendees and took in the latest farming machinery on display.