Dinner is served
TOKYO, JAPAN – USA Rice conducted a one-on-one menu presentation for the Monogatari Corporation here last weekend. Monogatari has eleven different restaurant chains throughout Japan focusing on distinct cuisines including Japanese, Korean, and Ramen (Japanese Chinese-style noodles).
USA Rice consultant Chef Aoshima developed several creative dishes and offered menu ideas using U.S. rice for the company’s different chains. Monogatari was very receptive to Aoshima’s suggestions and has started to work on cost estimates for the use of U.S. medium grain in their restaurants.
“Our connection with Wismettac Foods (Nishimoto) gave us the opportunity to make this presentation,” said Jim Guinn, USA Rice vice president of international promotion. “Monogatari represents a wide range of dining options in Japan, from noodle shops to luxury restaurants so having them become a promotion partner offering identified U.S. rice as a menu item for their many customers to try will be a big boost.”