USA Rice Connects with Thousands at Farm & Gin Show

Feb 29, 2016
MEMPHIS, TN – The just concluded 64th Annual Mid-South Farm & Gin Show attracted thousands of attendees and more than 400 exhibitors, one of which was USA Rice.  

USA Rice’s popular booth featured an exciting prize wheel that’s become a show favorite.  “Contestants” spin the wheel and must answer a trivia question about rice to receive a prize.  Topics include the nutritional value of rice, where rice is grown, rice’s sustainability record, and more, including some fun facts and trick questions that you can see in the video ​below.  Correct answers were rewarded with ThinkRice marshmallow rice treats, pens, colored pencils, and measuring cups.

“We like to have fun with the folks with our trivia game,” said Randy Jemison, USA Rice director of Louisiana Field Services.  “A lot of exhibitors just give stuff away, but we make them work – and learn for it.  They come back year after year, a lot of times proud that they remember the question and answer we asked them last year.  And that’s what this is all about.”

Jemison said USA Rice attends to connect with rice growers and to participate in the many educational seminars offered at the show.

During his annual presentation for the Outlook on Rice and Wheat, Carl Brothers, senior vice president and COO of Riceland Foods, said that while the year started out strong and rough rice exports are still strong, milled rice exports are down.

“I had hoped to come to Memphis a little more upbeat than I am, but we’ve got some tenders going on that we’re not sure what’s happening, and we are absolutely looking at other rice exporting countries that are not complying with the WTO obligations, making it very difficult for American rice farmers,” he said.

Brothers said a bright side was a steady rise in U.S. domestic consumption that far outpaces population growth.  “Since 1980, rice consumption is up 271 percent, but population is up only about 40 percent,” he said.  “The upsurge is attributed to the rise in rice use in pet food and in the diet of Americans as demographics shift.”

Milo Hamilton, founder of FirstGrain, also gave an interesting talk where he said water, and by extension, rice, are entering a phase of what he termed “Empire Commodities.”  He believes the Fossil Fuel Empire Commodities are declining in importance and water will be a new global standard.

Test your rice knowledge at the 2016 Farm & Gin Show.


Sign-Up for the Daily

Recent Articles

  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story
  • USA Rice Road Trip Heads to the Pacific Northwest

    Oct 15, 2018

    The USA Rice Domestic Promotion put the 2,000+ mile Midwest leg in the books and has now traded fertile ag land for lush landscapes of the Pacific Northwest. Full story
  • Congressman Visits Rice Festival & Talks with Local Rice Farmers

    Oct 12, 2018

    Last Saturday, at the Texas Rice Festival here, a group of local rice farmers hosted a meeting with Congressman Brian Babin (R-TX) on current issues affecting them and other farmers in Texas’ 36th Congressional District. Full story
  • WASDE Report Released

    Oct 11, 2018

    The 2018/19 rice crop is reduced 700,000 cwt to 218.8 million on lower yields. The average yield forecast is lowered 24 pounds per acre to 7,539 pounds. Decreases are in Texas and California. Full story
  • Successful Online Promotions in Korea

    Oct 11, 2018

    Auctions for U.S. medium grain table rice here had been suspended for several months which led to a dearth of U.S. rice in the market. Full story