Would you be able to convey the ways you love to use rice in 140 characters or less? Canadian social media influencers did just that in an exchange of more than 2,600 rice-related tweets in just one hour! @USARiceCan recently hosted a Twitter chat that encouraged Canadian online users to #ThinkRice by sharing tips, tricks, recipes and food memories about rice.
Twitter lit up as rice was a trending topic in Canada during the meaningful exchange of tweets. Tip sharing was popular and the top tweet of the hour was a tip suggesting broth be used when cooking rice.
During the Twitter chat, key rice nutrition, origin, and versatility messages were shared, and the newly re-designed Canadian website was promoted. Recipe and nutrition links shared during the chat took users to the site at www.riceinfo.com
, where they could enjoy an improved user experience. Since the re-launch, visitors are spending more than double the amount of time on the site, and new ‘How To” rice videos featured on the site were also promoted.
“Twitter chats, along with other social media activities, are essential to reaching an engaged audience,” says USA Rice Vice President of Marketing & Communications Michael Klein. “More than 160,000 Twitter accounts were involved in the chat and more than 3 million impressions were generated. Every connection we make provides us with another ‘U.S. rice ambassador’ – someone armed with perhaps new information about rice, an interesting fact or cooking tip – and each one is a new opportunity for U.S. rice.”