USA Rice and Redner’s Markets: HealthCents

Feb 23, 2017
Get the jump on great nutrition
ARLINGTON, VA -- USA Rice is participating in the HealthCents program at Redner’s Markets, a supermarket chain with 64 stores throughout Pennsylvania, Delaware, and Maryland, to promote U.S.-grown rice during March’s National Nutrition Month.

During the first promotion, from February 5 through March 19, shoppers will be introduced to the many uses and nutritional benefits of U.S.-grown rice through the dietitian’s in-store and digital magazine, an advertisement in the weekly circular reaching 1.2 million shoppers, social media, in-store recipe sampling events, and end-cap displays highlighting U.S.-grown rice.

The promotion kicked off this month with a USA Rice feature in Redner’s HealthCents Magazine, a publication written by Redner’s dietitian, which reaches 10,000 shoppers in-store and is available online.  A two-page spread highlights U.S.-grown rice varieties and nutrition information, tips for cooking and preparing rice, as well as USA Rice’s Spicy Thai Chicken Bowl recipe, which will be highlighted in the circular and demoed in-store.

“We are excited to be working with USA Rice to educate our shoppers on the benefits of locally grown rice,” says Meredith McGrath, corporate dietitian for Redner’s Markets.  “As we saw during our last partnership, our shoppers are very receptive to these messages.  Being able to provide shoppers with delicious recipes that they can also feel good about feeding their families is the goal of our program, and USA Rice is the perfect partner to help us achieve that.”


Sign-Up for the Daily

Recent Articles

  • food forward pic Food Experts Want to Know What Makes Young Consumers Tick

    Oct 18, 2018

    Food industry leaders and innovators gathered last week to discuss consumer trends, public health, and technological developments in agriculture and farming at the Food Forward summit. Full story
  • USA Rice Represented at the China International Rice Festival

    Oct 17, 2018

    Dr. Tim Walker, general manager at Horizon, Ag. LLC, represented USA Rice and the U.S. rice industry at the China International Rice Festival and 2nd International Rice Forum held here last week. Full story
  • USA Rice Meets with WTO Officials as China Cases Advance

    Oct 17, 2018

    The second of two cases filed against China by the United States in the World Trade Organization's (WTO) legal system advanced this week and USA Rice COO Bob Cummings met with attorneys from the Office of the U.S. Trade Representative arguing the case as well as key country delegations to the WTO. Full story
  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story
  • USA Rice Road Trip Heads to the Pacific Northwest

    Oct 15, 2018

    The USA Rice Domestic Promotion put the 2,000+ mile Midwest leg in the books and has now traded fertile ag land for lush landscapes of the Pacific Northwest. Full story