USA Rice Newsletter in Mexico Gets a Tech Update

Apr 19, 2017
Spring edition
MEXICO CITY, MEXICO – Last month, the USA Rice NotiArroz newsletter was revamped to be completely interactive and up-to-date with current electronic trends.  The new format allows the newsletter to be shared with a link that opens into the online “flipbook” format.  
The newsletter continues to provide specialized rice articles and content that readers love, and now most elements of the newsletter are clickable, allowing easy access to USA Rice websites and social media.  The popular fast rice recipe videos also can be played directly within the newsletter, making the new NotiArroz a highly engaging multimedia experience.

The latest newsletter is dedicated to spring and the upcoming “Children’s Day,” very popular in Mexico, with articles of special interest to parents on the nutritional benefits of rice for children and special rice recipes families can prepare at home, including kid-approved favorites.  

“USA Rice uses the newsletter as a tool to encourage the foodservice sector to participate in USA Rice promotional activities and to help bolster U.S. rice consumption in Mexico,” said USA Rice Vice President International Hugh Maginnis.  “The electronic version is sent to more than 800 contacts and is uploaded to the website and social media accounts.  Consumers can also find all Notiarroz editions on our website.”


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