Return We Will to Old Brazil

Apr 21, 2017
Shop the rice aisle in Brazil with Steve Linscombe
RIO DE JANEIRO, BRAZIL – Earlier this month at the Codex Committee on Contaminants in Food (CCCF 11) session, USA Rice staff had the opportunity to peruse markets in the Barra da Tijuca neighborhood here to see what they are stocking and what consumers are buying.  

Rice is truly a staple of the Brazilian diet.  Unlike shoppers in the United States who might buy a two-pound bag of rice every few trips to the supermarket, Brazilians stock up with four and five two-pound bags at a time to fill their weekly needs.  Consumers here are very discerning when it comes to quality:  they look for rice that is consistent, cooks well, and is well-suited to the specific dishes they prepare.

Click ​here to shop the rice aisle at two Brazilian grocery stores, one large and one small, and see what brands we found.  (While one brand was a well-known U.S. one, none of the rice we encountered was U.S. origin.)


Sign-Up for the Daily

Recent Articles

  • USA Rice Debuts New “RD-Approved Guide to U.S.-Grown Rice”

    Oct 19, 2018

    USA Rice released a new nutrition and varietal toolkit for registered dieticians and consumers alike, to teach them about varieties of rice grown in the USA and the nutrients behind those varieties. Full story
  • food forward pic Food Experts Want to Know What Makes Young Consumers Tick

    Oct 18, 2018

    Food industry leaders and innovators gathered last week to discuss consumer trends, public health, and technological developments in agriculture and farming at the Food Forward summit. Full story
  • USA Rice Represented at the China International Rice Festival

    Oct 17, 2018

    Dr. Tim Walker, general manager at Horizon, Ag. LLC, represented USA Rice and the U.S. rice industry at the China International Rice Festival and 2nd International Rice Forum held here last week. Full story
  • USA Rice Meets with WTO Officials as China Cases Advance

    Oct 17, 2018

    The second of two cases filed against China by the United States in the World Trade Organization's (WTO) legal system advanced this week and USA Rice COO Bob Cummings met with attorneys from the Office of the U.S. Trade Representative arguing the case as well as key country delegations to the WTO. Full story
  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story