USA Rice in Mexico Runs Professional Culinary Gauntlet from Student Chefs to Restaurant Suppliers

USA Rice hosts student chef competition in Mexico
Ready for the real world
Aug 07, 2017
MEXICO CITY & MONTERREY, MEXICO – Getting into the classroom and educating students about U.S. rice is a major goal for USA Rice, and to reach those attending culinary school in Mexico, USA Rice conducts more than 40 competitions each year targeting these student chefs.  

Two new culinary institutions here, Universidad Justo Sierra and Edayo, recently hosted USA Rice programs where students learned how to create and present gourmet restaurant-quality dishes using U.S.-grown rice as the main ingredient.  

For the USA Rice program at Edayo a mock restaurant was created, giving the student chefs real-world restaurant industry experience.  Using U.S. rice as the primary ingredient, students prepared a variety of main dishes and desserts that were then presented to a panel of judges and restaurant guests.  This enabled the students to learn first-hand the value of rice as a high-yielding, adaptable ingredient.

“Gastronomy programs are popular in Mexico and several institutions are opening each year to meet the demand of aspiring chefs who want to enter the vibrant foodservice industry here,” said Brian King, chairman of USA Rice and also chairman of the USA Rice Western Hemisphere Promotion Subcommittee.  “USA Rice activities encourage culinary institutions to include a rice course in their curriculum to teach about rice's great versatility and inspire the next generation of chefs to think about U.S. rice when it comes to creating new restaurant menus.”    

To stay in touch with Mexico’s professional foodservice sector, last month USA Rice exhibited for the first time at Expo Proveedores de Restaurantes (Restaurant Suppliers Trade Show) held in Monterrey, known as "The City of Business" and ranked by Fortune magazine as the best city to do business in Latin America.  An estimated 8,000 visitors, including employees and owners of thousands of restaurants, industrial cafeterias, catering companies, and hotels attended the trade show to make important connections.  

“We included several U.S. origin rice packages at our booth to highlight the variety of rice types available in the market,” said Gaby Carbajal, USA Rice promotions director in Mexico.

Throughout the two-day show, USA Rice conducted cooking demonstrations to showcase U.S.-grown rice’s great versatility and easy preparation, and showed booth visitors how to incorporate more rice in their menus as a way of providing a healthy product while at the same time increasing profits.

“USA Rice also took advantage of this opportunity to visit new culinary institutions and supermarkets in this part of the country,” said Carbajal.  “It was nice to see in the supermarkets here at least one of the brands using our ‘Authentic American rice’ logo.  USA Rice developed this logo to make it easier for shoppers to find U.S. origin rice on the shelves.”
 

Sign-Up for the Daily

Recent Articles

  • USA Rice Debuts New “RD-Approved Guide to U.S.-Grown Rice”

    Oct 19, 2018

    USA Rice released a new nutrition and varietal toolkit for registered dieticians and consumers alike, to teach them about varieties of rice grown in the USA and the nutrients behind those varieties. Full story
  • food forward pic Food Experts Want to Know What Makes Young Consumers Tick

    Oct 18, 2018

    Food industry leaders and innovators gathered last week to discuss consumer trends, public health, and technological developments in agriculture and farming at the Food Forward summit. Full story
  • USA Rice Represented at the China International Rice Festival

    Oct 17, 2018

    Dr. Tim Walker, general manager at Horizon, Ag. LLC, represented USA Rice and the U.S. rice industry at the China International Rice Festival and 2nd International Rice Forum held here last week. Full story
  • USA Rice Meets with WTO Officials as China Cases Advance

    Oct 17, 2018

    The second of two cases filed against China by the United States in the World Trade Organization's (WTO) legal system advanced this week and USA Rice COO Bob Cummings met with attorneys from the Office of the U.S. Trade Representative arguing the case as well as key country delegations to the WTO. Full story
  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story