USA Rice Exhibits at 100th Food & Nutrition Conference & Expo

FNCE 2017 attendee spins the Think Rice Wheel (animated)
Take it for a spin
Nov 01, 2017
CHICAGO, IL -- Last week, more than 10,000 dietitians, nutrition science researchers, policy makers, healthcare providers, and food industry leaders from around the world gathered here to attend the 100th anniversary of the Academy of Nutrition and Dietetics’ annual Food & Nutrition Conference & Expo (FNCE).  As an exhibitor, USA Rice promoted U.S. rice messaging, addressed nutrition and food safety questions, and distributed educational materials to conference attendees.  

Visitors at the USA Rice booth were able to test their knowledge on the Think Rice trivia wheel, receive branded USBs containing recipes and nutrition information, interact with the domestic promotion team, and experience the difference in feel, smell, and look of various U.S.-grown rice varieties.

“FNCE is one of the most important trade shows we attend,” said Katie Maher, USA Rice director of strategic initiatives.  “The show provides a great platform for USA Rice to present itself as the ultimate resource when it comes to all aspects of the U.S. rice industry from nutrition to sourcing and recipe production.”
 
In addition to the booth’s traditional offerings, surveys were conducted by USA Rice of more than 175 health professionals to gain insight on rice attitudes and usage.  Takeaways from the survey include 98.2 percent of respondents recommending rice and rice products as part of a healthy diet with whole grain brown rice, whole grain brown aromatic rice, and wild rice among the top recommended types.  

Respondents also expressed a positive perception of rice pinpointing the top appealing attributes of rice as versatility (77.4%), affordability (68.7%), and taste (63%).  When asked about health qualities associated with rice, whole grain (79%), complex carbohydrate (60%), gluten-free (59%), and a source of energy (53%) were identified as the top responses.  Lastly, respondents were asked about barriers to acceptance and consumption of rice.  Thirty percent identified the carbohydrate content of rice as the primary barrier, followed by misperception and confusion on rice cooking times and techniques at 19 percent.

“The conversations we’re able to have here at FNCE are crucial in gaining reliable feedback to better understand consumer interests and needs, while reiterating our message that U.S.-grown rice is a central component of a healthy well-balanced diet in both schools and homes,” said Maher.

Also while at the show, USA Rice joined more than thirty organizations at the USDA MyPlate National Strategic Partner meeting to learn about new partner research and MyPlate initiatives, and network with other strategic partners.
 

Sign-Up for the Daily

Recent Articles

  • USA Rice Debuts New “RD-Approved Guide to U.S.-Grown Rice”

    Oct 19, 2018

    USA Rice released a new nutrition and varietal toolkit for registered dieticians and consumers alike, to teach them about varieties of rice grown in the USA and the nutrients behind those varieties. Full story
  • food forward pic Food Experts Want to Know What Makes Young Consumers Tick

    Oct 18, 2018

    Food industry leaders and innovators gathered last week to discuss consumer trends, public health, and technological developments in agriculture and farming at the Food Forward summit. Full story
  • USA Rice Represented at the China International Rice Festival

    Oct 17, 2018

    Dr. Tim Walker, general manager at Horizon, Ag. LLC, represented USA Rice and the U.S. rice industry at the China International Rice Festival and 2nd International Rice Forum held here last week. Full story
  • USA Rice Meets with WTO Officials as China Cases Advance

    Oct 17, 2018

    The second of two cases filed against China by the United States in the World Trade Organization's (WTO) legal system advanced this week and USA Rice COO Bob Cummings met with attorneys from the Office of the U.S. Trade Representative arguing the case as well as key country delegations to the WTO. Full story
  • Rice Has Got It Going On!

    Oct 16, 2018

    Raceland Sugar Mill opened up its facility to host a tour and meeting for members of Louisiana commodities from across the state. Secretary of Agriculture Sonny Perdue was there, along with Congressmen Ralph Abraham and Garrett Graves, Louisiana Commissioner of Agriculture Dr. Mike Strain, and State Senator and sugar producer Brett Alain. Full story