BATON ROUGE, LA – Last week, Louisiana Department of Agriculture and Forestry (LDAF) Commissioner Mike Strain announced a renewed marketing initiative designed to promote Louisiana agriculture products. The “Certified Louisiana” program features updated logos and product marks for use on products made, grown, manufactured, processed, produced, or substantially transformed in the state.
“People want to know where their food comes from and many want to support local agricultural producers and locally owned businesses,” Strain said.
Louisiana agriculture contributes $3 billion to the state economy, with approximately $300 million coming from rice, including related crawfish operations according to LDAF.
The program features a refreshed website, certifiedlouisiana.org
, and new logos proclaiming products to be “Certified Louisiana,” “Certified Cajun,” “Certified Creole,” and “Certified Farm to Table.”
“Farmers and ranchers all across the country are proud of what they do and how they do it, and nowhere is that more true than here in Louisiana,” said John Owen, a rice farmer in Richland Parrish and chairman of the Louisiana Rice Promotion Board. “I commend Commissioner Strain for reinvigorating this program and I encourage the eligible Louisiana rice brands to take advantage of this program to help raise awareness for all the good, delicious, safe rice we grow here.”
Brands interested in participating in the program should contact the LDAF for more information.