May 21, 2018
ARLINGTON, VA – The theme of the Spring 2018 Whole Grain, USA Rice’s newspaper, is “Give Them What They Want!” And if what YOU want is all the latest news about the U.S. rice industry, then check your mailbox as the new issue is hot off the presses and on its way to readers throughout the six rice producing states and Washington, DC.
“’Give Them What They Want’ is a business call to action aimed at the new generation of consumers known as millennials who, like it or not, are changing the rules for food,” said Whole Grain editor Michael Klein. “We’re all tracking how they’re shopping, what they’re eating, drinking, and cooking trying to figure out what matters to them. And in this Whole Grain we report on the U.S. rice industry’s answers to millennial tastes for eclectic cuisine and food ‘experiences’ with products like domestic aromatic rice varieties and craft beer brewed with U.S. rice.”
You’ll also read about how and where these new food trends get started, what makes ancient grains ancient, and a high protein rice variety that has caught the attention of the health crowd.”
This issue includes other news from around rice world, from recent USA Rice Outlook and Government Affairs conferences to what is going on in Iraq, Japan, and some of the key rough rice markets where USA Rice is active on behalf of industry.
If you do not receive the Whole Grain in your mailbox, or you’d like additional copies to distribute to friends, neighbors, and colleagues, or you would like to advertise in future issues, contact Deborah Willenborg.