Dec 11, 2014
LITTLE ROCK, AR -- The USA Rice Federation debuted a new publication at the 2014 Outlook Conference here this week to take the place of the organization's traditional annual report. The Whole Grain is a full-color 16 page tabloid-style newspaper that will be published quarterly and distributed widely to the U.S. rice industry.
Outlook Conference attendees received a copy of the newspaper in their welcome packets, and more than 23,000 copies were mailed to growers, landowners, and others affiliated with the rice industry.
The cover story for this first edition of The Whole Grain was an in-depth look at the Mexican market - the top destination for U.S.-grown rice. Other stories included interviews with USA Rice Federation Chairman Dow Brantley, and president and CEO Betsy Ward; the recent rice export victory in Iraq; the ground-breaking stewardship partnership between USA Rice and Ducks Unlimited, an update on the regulatory landscape, and several articles on the group's domestic promotions work, including how nutrition policy has enhanced sales opportunities for rice.
Michael Klein, USA Rice vice president of marketing and communications said, "Our goal in switching up the format of the annual report in favor of the tabloid is to provide more engaging content to our members, and to go deeper into important issues than we can here in the Daily. We're looking forward to expanding our coverage, our circulation, and offering advertising opportunities in future issues."
To receive additional copies of the tabloid to distribute in your community, please contact Deborah Willenborg at (703) 236-1444.
Contact: Colleen Klemczewski (703) 236-1446