ShopRite? Shop Rice!

They're all about U.S.-grown rice
May 20, 2015
ARLINGTON, VA -- This month, USA Rice is working with registered dietitians to promote U.S.-grown rice through the Live Right program at ShopRite, a chain of more than 250 grocery stores in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Shoppers will be educated on the health, environmental, and culinary benefits of U.S.-grown rice through the Wellness e-Newsletter and in-store activities.
Distributed to more than 110,000 customers, ShopRite's Wellness e-Newsletter, A Serving of Health, provides shoppers with healthy recipes, as well as resources and tips for healthy living. This month, there is an entire section called "Make Over Your Meals with U.S.-Grown Rice," encouraging consumers to add U.S.-grown rice to their shopping list. The newsletter features key messages about rice and USA Rice's recipe for Teriyaki Salmon with Gingered Vegetable Brown Rice.
U.S.-grown rice will be featured in the Dietitian's Selection Program from now through July, and in the Dietitian's Selection section of the Wellness Circular Insert, that reaches 10 million shoppers each week. U.S. rice will also be included on the Dietitian's Selection Shopping List that customers can pick up at all ShopRite stores, and is called out on shelves as a Dietitian's Selection. The retail dietitian team, active at 115 stores, uses this shopping list and incorporates these items into store tours, community events, and one-on one-consultations.   
"Consumers look to dietitians as a credible source on healthy living and eating," said Paul Galvani, USA Rice's retail subcommittee chairman. "So building relationships with these dietitians and providing them with information they can in turn share with patrons is integral to our goal of increasing awareness of U.S. rice."