ARLINGTON, VA -- This September, the U.S. rice industry celebrates the 25th anniversary of National Rice Month (NRM). To commemorate the occasion, USA Rice has developed a special edition 25th anniversary logo inspired by the new Think Rice logos.
USA Rice will feature the logo in various NRM awareness campaigns this September, including: customized activities with supermarket registered dietitian at select retail chains, and on premium promotional items, which will be available for purchase later this month.
"September is a time to celebrate the rice harvest and recognize the contribution of the U.S. rice industry to America's economy," said Katie Maher, USA Rice manager of domestic promotion programs. "This exciting new logo will help draw attention to our activities and blend seamlessly into our year round promotion programs."
Over the past 25 years, with strong support from rice producers and millers, NRM has grown into a well-known national promotion, educating consumers about the U.S. rice industry and supporting U.S. rice sales nationwide.
Maher said USA Rice will make the new logo available for use by all entities promoting U.S. grown rice leading up to and during National Rice Month.