If it's Wednesday, it's U.S.-grown rice!
Jul 21, 2015
MEXICO CITY, MEXICO -- The popular USA Rice "Rice Wednesday" promotion is underway here at La Chilanguita, a chain with 11 restaurants in high traffic areas in Mexico City and Mexico State, including its most popular location, Masaryk, the most exclusive area in Mexico City. The promotion began last month and runs through December.
Patrons of La Chilanguita can choose between four rice entrees: Arroz a La Tumbada (a dish from Veracruz combining rice and seafood), Arroz Frito (fried rice), Morisqueta (a spicy rice dish from Michoacán) and paella. The restaurant reports the most popular rice dish, generating many repeat visits, is the USA Rice paella. So popular, in fact, the managers of several locations have chosen to serve the paellas with U.S.-grown rice on Sundays as well.
Angel Donovan, Executive Chef of La Chilanguita, enjoys working with U.S.-grown rice. He included a popular rice ceviche from his restaurant in the USA Rice "Great Chefs" cookbook in 2014 and has appeared on the Arroz Gourmet TV Shows.
"Since the promotion started, it has inspired me to create new rice dishes to include in the daily suggestions, and the most popular options will become a staple on the menu," Donovan said.
La Chilanguita purchases nearly 1,500 pounds a month of U.S. long grain and parboiled rice from Schettino, one of the largest millers/packers in Mexico.