Camera ready rice
Sep 09, 2015
MEXICO CITY, MEXICO -- Last week, USA Rice participated in a press conference announcing the upcoming Vallarta-Nayarit Gastronomica, the premier gastronomic event and trade show in Puerto Vallarta and the Riviera Nayarit, from October 4-7. USA Rice is a sponsor of this important culinary event that targets the professional food service industry, and will offer specialized rice workshops in addition to exhibiting at the trade show.
Sixty members of the press and 80 special guests attended the press conference at the Spanish Embassy here. The media received specialized press kits containing USA Rice cookbooks, information about U.S.-grown rice, and a wide range of brochures and invitations to future USA Rice events.
At the press event USA Rice displayed several gourmet rice dishes, including a variety of sushi, California rolls, coconut rice with white chocolate liquor, and an upscale healthy rice salad. In addition, a winner from a local USA Rice student chef competition prepared her winning dish, Rice Cheesecake.
“Our booth drew a lot of attention,” said Gaby Carbajal who manages USA Rice’s promotions programs in Mexico. “The media was very engaged with our delicious presentation, took lots of photographs and video, and requested more information. There was a lot of ‘buzz’ around next month’s trade show and it promises to be a great opportunity for USA Rice to make key contacts in the media and the professional food service industry.”
U.S.-grown rice enjoys an excellent reputation in Mexico (see previous story), and the country remains the top destination for U.S. rice exports.