USA Rice Livens Up the Lunch Line

Lunch line literature
Jul 10, 2017
ARLINGTON, VA – To get young minds headed in the rice direction, USA Rice created four eye-catching posters presenting nutrition and farm facts that are perfect for decorating the walls of school cafeterias around the country.  The four posters will be unveiled at the School Nutrition Association (SNA) Conference in Atlanta this week, and distributed just in time for lunchrooms everywhere to start sprucing up before school starts.  

“Based on USA Rice’s past conversations with school menu planners, we learned that schools need and will use posters for the cafeteria lunch line,” said John Hasbrook, USA Rice Foodservice Subcommittee Chairman.  “So this year, USA Rice designed two posters for K–6th grade and two posters for 7th–12th grade.”  

The posters designed for younger students are full of fun graphics promoting the whole grain goodness of brown rice and a U.S. map highlighting the six rice-producing states.  Messaging for older students emphasizes the local, sustainable U.S. rice story, and reminds them to “power up your plate” by adding rice to protein and vegetables to build a quick one-dish, energy-boosting meal.

“We all know from experience with our own families, that if you expose children to healthy, nutritious foods early on, it helps them form good eating habits,” said Hasbrook.  “These posters capitalize on that concept and get a captive audience waiting in line for food thinking about U.S.-grown rice instead of homework.”