ARLINGTON, VIRGINIA -- This week, USA Rice released the first of three educational videos aimed at foodservice operators, chefs, and purchasers. The goal of the video series is to highlight the advantages U.S.-grown rice can bring to a foodservice operation and its bottom line, and with restaurants in a period of flux because of shifting dining patterns, the timing is appropriate.
The videos have three distinct themes: Authenticity – how using U.S.-grown rice allows operators to deliver an authentic culinary experience; Plant-Based – how incorporating U.S.-grown rice in their menus enables operators to capitalize on the plant-based movement and increase their whole food offerings; and Seasonality – how U.S.-grown rice can help operators easily adapt their menus based on the growing season.
Each video stars James Beard-nominated Chef Hari Cameron as the host and highlights different rice-based concepts.
The Authenticity video was released this week with Chef Hari talking about three U.S.-grown rice varieties and how each can be applied to create truly authentic dishes for customers. The recipes featured are Blue Crab Fried Rice with U.S.-grown jasmine rice, Steak Bibimbap with U.S.-grown short grain rice, and a Low Country Dirty Rice with U.S.-grown long grain rice.
“We know the foodservice industry is facing a very challenging time right now as a result of the COVID-19 crisis,” said Michael Klein, USA Rice vice president of domestic promotion. “As operators look to the future and consider adapting their models, we wanted to launch this video series that is about inspiring chefs and moving U.S.-grown rice to the top of their minds. In the first video, Chef Hari capitalizes on the rise of global flavors and the tweaking of homegrown favorites to remind professionals that they can deliver authentic dishes with locally grown rice. As he says in the video, ‘when he thinks authentic, he thinks U.S.-grown rice!’”
This video series will be incorporated into USA Rice’s overall foodservice digital advertising strategy and future videos will be released in the following months.
Go
here to view the first video.