ARLINGTON, VA – For those readers of a certain age, the cover image on the Fall issue of the USA Rice Whole Grain will be a blast from the past. Everyone else will get an introduction to Miss Fluffy, a U.S. rice spokesgrain from the 1960s, as Staff Writer Lesley Dixon takes a retrospective look at the history of advertising rice in the 20th century in this issue’s cover story.
“Miss Fluffy may seem outdated but she personifies the message we got from recent marketing research that consumers think of rice as exciting, lively, and fun,” said Michael Klein, USA Rice vice president of marketing, communications, and domestic promotion. “This story reminds us that advertising has to ‘keep it fresh,’ and that the rice industry always has.”
Read about other ways USA Rice stays current with different forms of outreach in stories about our new podcast, The Rice Stuff
; a brewpub partnership that produced a craft beer made with purple rice grown in Louisiana; and a series of webinars that share the industry’s unparalleled sustainability story.
“In this issue, we also introduce the new leadership our organization elected over the summer,” said Klein. “That personnel change every two years guarantees an influx of different ideas and perspectives that keep our industry dynamic.”
If you do not receive the Whole Grain in your mailbox, or you’d like additional copies to distribute to friends, neighbors, and colleagues, or you would like to advertise in future issues, contact Deborah Willenborg