HAMBURG, GERMANY -- In conjunction with the ANUGA conference (see
USA Rice Daily, October 13, 2021), Eurofins, an international group of laboratories headquartered in Luxembourg that provides testing and support services to the pharmaceutical, food, environmental, and agriscience industries, yesterday hosted the 5th International Eurofins Rice Conference on sustainability, food safety, and authenticity of rice.
Nearly 80 attendees heard USA Rice’s Dr. Steve Linscombe and USA Rice Sustainability Chair Jennifer James discuss how both tradition and technology have enabled U.S. rice to satisfy global sustainability trends and demand. During the Q&A session, attendees expressed great interest in the sustainability successes of the U.S. and a willingness to collaborate and exchange ideas going forward.
Speakers from Cambodia, Vietnam, Pakistan, and Argentina talked about sustainable rice production in their countries. There also were presentations on new high-quality rice varieties being developed, including aromatic lines, and the different demands not just from consumers but also end-users.
“The attendees were surprised to learn that 96 percent of U.S. rice is produced on family farms,” said Jennifer James. “They also were impressed with our sustainability goals and our ability to meet those goals.”
USA Rice has developed a suite of materials detailing the sustainability story of U.S. rice, including a
trade brochure which specifically targets the trade in the European Union and United Kingdom.