Surrounded by rice at 2022 Gulfood
Feb 23, 2022
DUBAI, UNITED ARAB EMIRATES – Last week, the 26th annual Gulfood show, the world's largest food, beverage, and hospitality exhibition, brought together traders and foodservice professionals from all over the world, but especially from the Middle East and Africa. More than 4,000 exhibitors from 120 countries participated.
“USA Rice had a booth in the Pulses and Grains section as part of the newly-established USA Pavilion here,” said Eszter Somogyi, USA Rice director for Europe, Middle East and Africa, who staffed the booth. “It was great to see so many visitors attending the show in person. There was tremendous interest from companies around the world in importing all types of U.S.-grown rice, and we collected and shared 80 trade leads with USA Rice membership.”
Rice is an important food in the Middle East, and U.S. rice is appreciated here for its high quality and suitability to different local cuisines.
“Gulfood provides a great opportunity to create new business connections, but also to network and visit with existing clients from the region, as well as to gather information on the global rice market and emerging food trends,” said Somogyi.