ARLINGTON, VA – In the culinary world, members of the Specialty Food Association (SFA) are known for crafting high-end foods and drinks. While rice often plays a role in these creations, it’s not always the star of the show—but why is that? And what exactly is “fancy” food?
On
Episode 85 of
The Rice Stuff podcast, USA Rice Vice President of Communications & Domestic Promotion Michael Klein regales his cohost Lesley Dixon with tales of the various exotic foods he sampled at the recent SFA Fancy Food Show in Las Vegas (all in the name of research, of course), where he also had a chance to speak with exhibitors Tom and Carter Knowles about how they market their brand of premium California rice.
SFA Senior Vice President Leana Salamah also joins the show to talk about her organization and its role in shaping the specialty foods market, and CEO of The Hartman Group Laurie Demeritt gets into the data on food trends and consumer desires.
From packaging to pricing to perception, Lesley and Michael discuss how rice fits into the world of fancy food.
New episodes of
The Rice Stuff are published on the second and fourth Tuesday of every month and can be found on Apple Podcasts, Google Podcasts, Spotify, Stitcher, and online at
www.thericestuffpodcast.com.