ARLINGTON, VA – Last month, USA Rice compiled end-of-year (EOY) results from two social influencer programs and racked up another year of impressive returns yielded through the partnership with
thefeedfeed influencer agency and the registered dietitian blogger program.
Throughout the program year, the influencers kept U.S.-grown rice at the forefront of the digital culinary and food space, and promoted U.S.-grown rice as an integral part of a healthy diet through a combination of recipe and video development, outreach, and content creation.
In total, 12 foodie and nutrition-focused influencers were selected based on their familiarity with rice and culinary expertise to promote domestic rice and engage with their respective followings to inspire consumption and usage through the creation of forty new rice recipes. Each recipe was accompanied by professional photography and a recipe video, and was distributed on each influencer’s platform. The created recipes included nutritional and USA Rice messaging and covered multiple domestic varieties and all meal parts.
The content strategy behind this year’s program worked to seek a balance between authentic and trending rice dishes and approachable every day, healthy recipes. Recipes from the 2023-2024 program include a Cacio E Pepe Chicken and Rice, Egg and Avocado Rice Waffle, Spicy Stuffed Pepper Soup, Mexican Street Corn Rice Bowls, Puffed Rice Krispies, Crispy Mushrooms and Ginger Rice, Chicken Katsu Curry, Kimchi Fried Rice, and Crispy Jasmine Rice Steak and Egg Bowls.
“The combined tactics of the 2023-2024 USA Rice influencer program generated more than 73 million impressions and more than 13.5 million consumer engagements in promotion of U.S.-grown rice,” said Cameron Jacobs, USA Rice vice president of domestic promotion. “These results overwhelmingly surpassed last year’s historic metrics and continue to demonstrate that through this content program, the domestic rice industry is engaging with important demographics reaching new audiences with USA Rice messaging and education around rice usage and nutritional benefits associated with consumption.”
In addition to the immediate impact of the influencer program, USA Rice and its member companies retain the right to use and access all created recipes, videos, and photos. The 2023-2024 collection of recipes is available on the
thinkrice.com recipe database.